Wholesale channel · Direct wholesale

Direct wholesale, on your map.

Not every retailer comes through a marketplace. Direct wholesale orders (email, order forms, DMs, Google Sheets) can be entered as Shopify draft orders and tagged like any other channel: SyncaMap maps them the same way.

Who this channel serves

Retailers who reach out directly, your best relationships, and long-standing accounts.

How SyncaMap identifies it

Draft order or manual order tagged 'Wholesale' or 'Direct'.

Setup, in three steps

  1. 01

    Create a draft order in Shopify

    For each direct wholesale customer, create a draft order (or a completed order) in your Shopify admin with the retailer's shipping address.

  2. 02

    Tag it 'Wholesale' (or your own tag)

    Add the order tag your SyncaMap rule listens for. Consistency across channels lets you group all wholesale on one map.

  3. 03

    Publish and enrich

    The retailer appears on your Find Us map. Optionally trigger a confirmation email so they can add hours, phone, and store photos.

Why this channel is different

Direct wholesale is where your highest-margin, highest-loyalty accounts live. Making them visible on your public map often triples referral orders.

Direct wholesale on SyncaMap, answered.

Do I have to convert draft orders into completed orders?

No. SyncaMap can map draft orders directly, so you don't need to invoice a retailer just to get them on the map.

What about long-standing retailers with no recent order?

Use the CSV import to backfill those retailers in bulk. Once imported, they live alongside auto-synced pins.

Can I group direct wholesale as its own filter on the storefront?

Yes. Every tag can become a filter chip so shoppers can browse by channel or region.

Will manually added retailers get a confirmation email?

Optional. You can trigger it per pin or in bulk when you want the retailer to enrich their profile.

Related channels

Map every Direct wholesale retailer.
Automatically.

Install SyncaMap on Shopify and let your Direct wholesale orders build the map for you.