July 2, 2026 · 8 min read · wholesale · faire · airgoods
Airgoods vs Faire vs Shopify Collective for Shopify brands
Three wholesale marketplaces, three very different pitches. A practical comparison for Shopify brands deciding where to list in 2026.
Joshua
Co-founder, Rare Brew & SyncaMap · Updated July 16, 2026
Every Shopify wholesale brand eventually asks: Faire, Airgoods, or Shopify Collective? (Handshake, the old option, is wound down.) Here is how the three actually compare in 2026, and how SyncaMap treats each on your Find Us page.
Faire
Biggest marketplace, best discovery for new retailers, highest fees. Their Shopify connector writes orders as normal Shopify orders, so SyncaMap treats them like any other order.
Airgoods
Smaller marketplace focused on food, beverage, and CPG. Retailer quality is generally high. Orders can be piped into Shopify or handled offline; SyncaMap supports both.
Shopify Collective
Shopify's own brand-to-brand marketplace and the successor to Handshake. Because Collective orders are already native Shopify orders, SyncaMap picks them up with zero connector setup.
About the author
Joshua, Co-founder, Rare Brew & SyncaMap
Runs wholesale at Rare Brew. Built SyncaMap to solve his own stockist-map problem before selling it to anyone else.